There are a few good answers to these questions -- one of which is simply that there are, as Chuck pointed out in the comments of that post, thousands of back issues of Action Comics, Superman, Adventures of Superman, Man of Steel, Man of Tomorrow, JLA, Superman/Batman, World's Finest, etc. I haven't read them all. I'm working on it, but I'm not done yet. So I speak only from my own experience, about books or stories I've read myself.
More importantly, for a long time the trend in Superman comics (and in DC comics in general) was for each issue to be essentially a stand-alone story. There were continuing themes, recurring characters, and occasionally ongoing plots, but in general each issue stood alone. This has two ramifications to a reader in 2010. Firstly, the earlier comics didn't have the space or the time to develop an easily consumable story the way they do in the most memorable stories now -- the stories that get republished as trade paperbacks. That doesn't necessarily mean that the stories then didn't have the pathos or narrative weight that more recent stories have, but it means that they are easier to think of as either smaller or larger units. Many earlier comics are more like episodes than stories. So I can say "read the original Siegel and Shuster Superman" but even choosing Action Comics 1 seems like it is selling the story short. Action Comics 1 ends on a cliffhanger.
The second ramification for a reader in 2010 is the result of the first. The way early Superman comics were written and were originally published affects the way they are republished today. If I want to read the first Superman comics -- the first stories, as written by Jerry Siegel and drawn by Joe Shuster -- I have a few options. I can read it online, by hunting for the comics one by one and hoping to find them all; or I can buy Greatest Superman Stories Ever Told
All of that said, I think I did shortchange earlier comics in my previous list and I'll do my best to rectify that shortly. Also coming up soon, and explanation of the "ages" (Golden, Silver, etc.) of comics, and a reflection on continuity in comics and its relation to Orality and Literacy. Stay tuned.
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